Ahead of the imminent release of his fourth studio album UTOPIA, today diamond-certified, eight-time GRAMMY® Award-nominated multi-hyphenate Travis Scott releases his new single “K-POP” with Bad Bunny and The Weeknd.
Bringing together three of the music industry’s biggest superstars, “K-POP” has long been mythologized by fans since being first teased earlier this year. It opens up the world of UTOPIA and illuminates his rapid evolution and progression all at once. It finds Travis Scott at the height of his powers as a performer, songwriter, producer, and collaborator proving once again that nobody sounds like Travis. It continues to enshrine him as the culture’s foremost sonic innovator, levelling up beyond comparison. Alongside the song, the official music video is set to premiere today at 12 PM ET / 9 AM PT.
With more yet to be announced, UTOPIA is the biggest and most buzz-worthy musical moment of the year. In true Travis Scott fashion, the album is set to be rolled out in a full 3-D immersive experience, taking fans completely into his world. Up next, the once-in-a-generation auteur and cultural phenomenon will give the live debut of the new material on stage in front of the Pyramids of Egypt in Giza on July 28, like only Travis Scott can. Tickets are available exclusively at www.ticketsmarche.com.
In addition, UTOPIA is currently available to pre-order at shop.travisscott.com and is available alongside five unique album covers as a part of vinyl, CD and merchandise box sets. The album follows Travis Scott’s 2018 record-breaking, culture-shifting masterpiece ASTROWORLD, which topped the Billboard 200 album chart and spurred the Billboard Hot 100 #1 hit “SICKO MODE” featuring Drake.
Get ready to experience UTOPIA fully soon. Travis Scott, Bad Bunny, and The Weeknd’s “K-POP” is out now via Epic Records and Sony Music Entertainment.
About Travis Scott:
The future depends on Travis Scott. Never one to follow, the Houston native asserts himself as not only a leader in music, but also in fashion, culture, and beyond. The diamond-certified eight-time GRAMMY® Award-nominated artist, designer, style icon, actor, producer, and Cactus Jack record label founder has changed the course of hip-hop with a procession of groundbreaking albums and conversation-starting moves. Giving back, Travis launched the Cactus Jack Foundation as a 501(c)3 with a mission to uplift Houston youth through toy drives, scholarship programs for HBCU college students, and fulfilling expenses for education and creative endeavors.
About Sony Music Entertainment
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, and even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.