Monday, June 24, 2024

PH’s Itogon Coffee debuts at the World Trade Market in London this November!

PH’s Itogon Coffee debuts at the World Trade Market in London this November!

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Itogon Coffee, one of our country’s premium specialty coffee from Benguet province, debuts at the World Travel Market London (WTM London), the leading global event for the travel industry that will take place from November 4 to 6.

Tourism Promotions Board of the Philippines (TPB) and Henry & Sons will brew, serve and share the beautiful story behind this delicious coffee from Itogon, a mining town in Benguet that is continuously transforming into a sustainable coffee-growing community. This opens an opportunity for Henry & Sons’ to fulfill its commitment to bring back the Philippines in the global coffee spotlight through a sustainable coffee economy.

Through the Foundation for Sustainable Coffee Excellence, the advocacy arm of Henry and Sons, different programs are being conducted to help the farmers produce quality coffee beans. While the country takes pride in brewing the Itogon coffee at the WTM London, the beautiful journey of the coffee farmers from mining profession to growing, harvesting and delivering delicious coffee for the world to taste will also be shared during the event. The Institute for Coffee Excellence’s Chief Educator Raoul de Peralta will brew and man the coffee bar at the Philippine Pavilion.

WTM London is a global event where industry professionals meet and conduct business deals. Through its industry networks, unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.

Get to taste Itogon coffee and contribute in helping them shift their main livelihood from mining into coffee farming and in empowering the farmers to process world-class specialty coffees in their own backyards.

Visit for orders and for more information.


FSCE is a non-profit organization geared at providing livelihood necessities to local coffee farmers with the end goal of bringing to the country a more solid and sustainable coffee industry.

Under it are signature blends under the Bloom Coffee range, each crafted with the intent of having proceeds sent to specific programs designed to make coffee farmers’ lives easier. This includes The Giving Well (atmospheric water generators, water gallons, and filtration tablets), Cup to Seed (livelihood programs and post-harvest facilities), Coffee for Great Minds (educational assistance and trainings), Beans for the Little Ones (mosquito nets, booster vaccines, dental treatment, and basic hygiene kits), and Beans within Reach (programs that promote traceability and connect local farmers to global buyers).


Henry & Sons offers 360° coffee solutions tailor-fitted to every challenging demand.

From premium coffee roasting to coffee machines and supplies, training and support services, even your own bespoke blend, Henry & Sons can provide you with everything you need to get immersed into the world of coffee and engineer your own coffee experience.